1. Mark Zuckerberg suffers from red-green colorblindness. This is why Facebook’s primary color scheme is blue –
although it certainly doesn’t hurt that blue is also strongly associated with
trust and security, two concepts essential in getting people to voluntarily
part with their personal information.
2. Facebook’s ‘Like’ button used to be the ‘Awesome’ button. Facebook engineer Andrew Bosworth said that he and other
engineers were enthusiastic about the “Awesome” button, but that the idea was
ultimately vetoed by Zuckerberg in 2007. The site eventually settled on the
“Like” button, a decision that Bosworth said was met with a decidedly lukewarm
reception
3. Facebook stores approximately 300 PETABYTES of user data on
its servers. There are 1 million
gigabytes in a petabyte. The entire written works of humankind, in every known
language (including Latin and other historical languages) from the dawn of
recorded history, would occupy approximately 50 petabytes.
Think about that for a minute
4. Facebook’s user base grows by eight people per second, or
7,246 people every 15 minutes. Some naysayers have foretold of Facebook’s impending demise,
but aside from boasting the largest user base of any social network in the
world by a gigantic margin, this statistic proves Facebook is still growing.
5. There are now more than 2 million active advertisers on
Facebook. The popularity, impact,
and cost-effectiveness of Facebook ads has made the site one of the most popular
online advertising platforms in the world, and its upward trajectory seems
likely to continue
6. In September 2014, Facebook users watched a collective 1
billion videos per day. Today, that figure is more
than 4 billion – and 75% of these video views occur on mobile devices
7. Videos are the most-shared content type on Facebook. On average, videos receive 89.5 shares per video,
significantly higher share counts than photos or text-based posts.
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